BäxLab is a Helsinki-based mixed media studio designing ads that performs in the feed.
We specialise in content people can't watch just once. The kind that gets shared at 2am to a friend, without a caption. Saved, screenshotted, sometimes stolen and reposted as someone else's own. Content that is built to be part of the feed. Our tools of choice are CGI, FOOH, and everything else that is discovered in the lab.
We work closely with brands and agencies as a creative partner, shaping projects from the first idea to the final frame.
Our activations work as teasers, extensions, and social legs for broader campaigns, bringing TV spots, DOOH, and other marketing efforts into the feed where people actually are. CGI and influencer marketing don't have to live in separate budgets either.
Our mindset
01
Intentional Ideas
Every project starts with the wonders of creative trouble. It’s the notion of creativity yet to be found but strong enough to make a difference and cut through the noise. The best ideas shift perspective, feel impossible in their context, making people stop, feel, share and remember.
02
Future-Focused Visuals
Attention evolves. Platforms evolve. Expectations evolve. Through continuous experimentation and refinement, we shape how FOOH and CGI perform in modern digital environments so the work feels current today and relevant tomorrow. Our creative playground, @helsinkiglitches on TikTok, has generated tens of millions of views. It gives us the freedom to explore without client constraints and stay closely connected to what genuinely captures attention at scale.
03
Craft
Precision turns attention into momentum. Composition, scale, and technical execution determine whether something fades or continues to circulate. Craft is what gives ideas weight.
Our services