From the Lab

A collection of selected experiments we have run on our channels.

Organic reach: +2M views on Meta, +1M views on Tiktok, with 95% viewers from Finland

Snowplow in Summer – Clearing Cans from Tram Tracks

Organic reach: +2M views on Meta, +1M views on Tiktok, with 95% viewers from Finland

Snowplow in Summer – Clearing Cans from Tram Tracks

Organic reach: +35M views on Instagram, +4M views on Tiktok

Seagull Scooting Through the City

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Seagull Scooting Through the City

Organic reach: +35M views on Instagram, +4M views on Tiktok

Seagull Scooting Through the City

Organic reach: +290K views on Instagram, +590K views on TikTok, with 97% of viewers from Finland

Dancing Woman Disappears

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Dancing Woman Disappears

Organic reach: +290K views on Instagram, +590K views on TikTok, with 97% of viewers from Finland

Dancing Woman Disappears

Organic reach: +370K views on Instagram, +400K views on TikTok, with 94% of viewers from Finland

Thomas the Tank Engine Arrives at Hakaniemi Metro Station

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Thomas the Tank Engine Arrives at Hakaniemi Metro Station

Organic reach: +370K views on Instagram, +400K views on TikTok, with 94% of viewers from Finland

Thomas the Tank Engine Arrives at Hakaniemi Metro Station

Organic reach: +18K views on Instagram, +700K views on TikTok, with 98% of viewers from Finland

Subway Through the Supermarket

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Subway Through the Supermarket

Organic reach: +18K views on Instagram, +700K views on TikTok, with 98% of viewers from Finland

Subway Through the Supermarket

Organic reach: +230K views on Instagram, +500K views on TikTok, with 97% of viewers from Finland

Giant Beverage Can Delivered by Helicopter

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Giant Beverage Can Delivered by Helicopter

Organic reach: +230K views on Instagram, +500K views on TikTok, with 97% of viewers from Finland

Giant Beverage Can Delivered by Helicopter

Organic reach: +60K views on Instagram, +420K views on TikTok, with 95% of viewers from Finland

Glass-Barred Crosswalk at Helsinki Central Station

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Glass-Barred Crosswalk at Helsinki Central Station

Organic reach: +60K views on Instagram, +420K views on TikTok, with 95% of viewers from Finland

Glass-Barred Crosswalk at Helsinki Central Station