We played with a simple but unsettling idea: what if AI ends up unemployed and starts competing for even the last jobs humans rely on?
We visualized this through a CGI-crafted scene of an AI busking at a train station, playing cello for money. While the topic revolves around artificial intelligence, the piece itself is entirely built using traditional 3D workflows. The concept struck a nerve, aligning with ongoing discussions around automation and job displacement.
Reach on our channels: +7M views on IG, 300K views on TikTok, with 95% of viewers from Finland. Average watch time 10 seconds (103% of total video length).
It didn’t stay ours for long — the piece was repeatedly reposted without attribution, accumulating millions of additional views across external pages, with total reach estimated well beyond 15 million.