Proof that a simple, unexpected idea can capture the world’s attention. This playful FOOH video — a seagull riding an electric scooter — blends 3D with a quirky concept.

Reach on our channels: 35M views on Instagram (@baxvisual) and 4M views on TikTok (@helsinkiglitches), with average watch time 6.4 seconds (87% of total video length), showing that the idea is the real engine of success.

This content didn’t stay ours for long — the piece was repeatedly reposted without attribution, accumulating millions of additional views across external pages, with total reach estimated well beyond 100 million. We also received several licensing requests around the world.