Lab
Helsinki Glitches
About
Helsinki Glitches (@helsinkiglitches on TikTok) is one of our core digital playgrounds — a space where we continuously test, refine, and scale content. Helsinki Glitches is where experimental ideas turn into viral formats, and where we explore what truly captures attention in today’s fast-moving digital landscape.
Through Helsinki Glitches, we’ve generated tens of millions of views and hundreds of thousands of likes, shares, and comments. Helsinki Glitches is not just a channel — it’s a live testing ground for content performance, audience behavior, and creative direction.
At its core, Helsinki Glitches focuses on reaching Finnish TikTok audiences with FOOH (Fake Out Of Home) and CGI videos that feel native, organic, and seamlessly embedded into the platform. The goal of Helsinki Glitches is to blur the line between reality and digital craft — creating content that doesn’t look like advertising, but behaves like culture.
Every post on Helsinki Glitches is driven by curiosity, data, and a willingness to push boundaries. The insights we gain from Helsinki Glitches directly inform our broader creative strategy and client work.
Want to see the results behind Helsinki Glitches? Explore detailed performance data in our “Lab” section.
Client
BäxLab
Category
Lab
Year
2024-2026