Moomin Arabia is a beloved Finnish design brand that brings Tove Jansson’s Moomin characters to life through timeless ceramic collections. Blending Nordic craftsmanship with storytelling, the brand creates playful yet enduring pieces cherished across generations.

To celebrate Moomin Day, we created a FOOH video of the Moomin mug. The playful animation merged everyday surroundings with the charm of the Moomin universe.

Created in collaboration with Insait Social.