Posti Group is Finland’s state-owned postal and logistics company with nearly 400 years of history. It provides postal services, parcel and e-commerce solutions, as well as warehousing and logistics operations across the Nordics and the Baltics. The company aims to be a modern, versatile, and sustainable leader in the logistics sector.

We created nine FOOH videos for Posti, rolled out across Estonia, Latvia and Lithuania as part of a brand transition campaign. As Smartpost became Smartposti, the iconic “i” from Posti’s logo began to appear in unexpected real-world locations — from rooftops to street corners — blending seamlessly into everyday cityscapes. The videos were used across social media and as DOOH content in key urban areas throughout the Baltics.

Created in collaboration with Ivalo Creative.