Veikkaus is Finland’s national gaming company, offering gambling services, entertainment, and experiences to Finnish customers for decades. The company aims to be a pioneer in responsible gaming and to lead the gambling industry toward a better future, both in Finland and internationally.

For the launch of Veikkaus’ new Milli game, we created a series of five FOOH videos. Each concept played with perspective, scale and surprise — designed to spark curiosity across social media.

Created in collaboration with SEK.